Gregory Murphy - WEICHERT, REALTORS® - Briarwood Real Estate



Posted by Gregory Murphy on 6/6/2019

Today’s home buyers see hundreds if not thousands of real estate photos when they’re in the market. Odds are that they’ll eliminate a number of homes from their search before ever even setting foot in them.

As you can imagine, that makes your home listing’s photographs all the more important to securing solid leads on your house.

In spite of the importance of photographs, a number of sellers get them wrong. To ensure that your home listing’s photos make a great first impression, we’re going to take a look at some of the common mistakes to avoid in your listing photography.

1. Not taking enough photos

In the age of digital photography, you can never take too many pictures. Experiment with different lighting, setups, and angles, and don’t be afraid to take as many photos as necessary to get the shots you want.

2. Going overboard with the uploads

It might be tempting to upload all of the pictures you took of your home, but it could hurt your overall presentation. Sort carefully through your pictures and pick one or two photos that best showcase each room and another one to three photos of the home’s exterior and land.

Visitors to your listing will get bored and click away if you have a slideshow with hundreds of images. Make it easy for them to find exactly what they’re looking for by limiting the number of total photos of your home.

3. Avoid close-ups

Your home should be spotlessly clean and tidy when taking photos. However, that doesn’t mean you need to get up close to each object in your home to take photos. Try to take wide shots that make your home feel spacious and welcoming.

4. Look out for mirrors and reflections and other distractions

If there’s one way to ruin an otherwise serene photo of your home, it’s when you spot the photographer accidentally showing up in the shot. Plan your angles so that you don’t get any flashes, glare, or reflections in your photographs.

And, while we’re on the topic of distractions, it’s a good idea to take your pets out of the room before your start shooting. Remember, potential home buyers don’t love your dog or cat like you do.

5. Don’t settle with your first shots

The different (or lack) of lighting your home receives throughout the day can make or break your photos. Try taking photos of your home at midday, when there are the least amount of shadows. Then, shoot some photos at golden hour (just before the sun sets) to capture warm tones. Finally, right after dusk, turn the lights on in your home and take some shots from outside. These photos give the illusion of a warm, cozy place where the light is always on.





Posted by Gregory Murphy on 5/16/2019

When we’re trying to find a new home and planning for the changes that will come with moving, it can seem daunting to also have to think about how you’re going to sell your old home.

Everyone has their own unique situation that they’ll have to account for when selling. Some people choose to buy a new home and move in before selling their old home. For others, this isn’t always possible and they have to rent or stay with family while they wait to close on their new house.

Regardless of your circumstances, there are a few things you can do to make the process of selling your home easier. In today’s post, we’ll teach you how to do just that.

1. Make a timeline

Undoubtedly, you’re going to have a lot going on in your life when selling your home. To keep yourself on track, work with your real estate agent to establish a timeline for accomplishing everything you need to do.

This will help you avoid feeling rushed when it comes to completing the tasks on your list. Whether that includes cleaning, packing, preparing documents, or popping the champagne bottle after your sale, it always pays to have a schedule.

To make this process even easier, be sure that you and your spouse/family are working on the same schedule so that everyone is on the same page.

2. Pack and store

When you’re showing your home to potential buyers, you don’t want it to be cluttered with your personal belongings. Furthermore, all of those belongings will soon have to be packed and transported anyway.

To save yourself time and to increase the appeal of your home while it’s on the market, pack up your items by room and store them until you’re ready to move.

You can do this by renting a storage unit or just packing things neatly in your basement until you can move.

3. Make minor repairs now

Before ever putting your home on the market, it’s a good idea to do a thorough walkthrough of the home to check for small issues that you either haven’t noticed or have been putting off.

When a potential buyer visits your home, you can be sure that they’ll be looking for signs that the how was well-maintained. This is your chance to prove that you’ve been staying on top of things around the house.

Making these repairs in advance if selling your home will relieve some of the workload and stress you’ll be feeling once you get closer to selling.

4. Be available

This last step can be the hardest, especially if you and your spouse work full-time and have children with obligations like sports.

Your real estate agent will do most of the work for you when it comes to showing and preparing the home. However, it’s vital that you’re available to respond quickly at key times. This means answering any questions your agent has for you, gathering paperwork when it’s needed, and discussing offers when they’re made.


If you can pull of these four steps, you’ll be in good shape to sell your home quickly, ensuring a smooth sale and transition for you and your family. 





Posted by Gregory Murphy on 3/21/2019

Ready to sell your condo? Ultimately, listing a condo can be simple, particularly for condo sellers who plan ahead.

Now, let's take a look at three questions that condo owners need to consider before listing their properties.

1. What do I need to do to sell my condo?

Condo rules and regulations vary. As such, you should consult with your homeowners' association (HOA) to find out if there are any requirements related to selling your condo.

For example, an HOA may require a new property buyer to receive HOA board approval to purchase a condo in a particular community. Or, if you have outstanding condo fees, you probably will need to pay off these charges before you can sell your property.

2. How much is my condo worth?

Although your condo community likely hires landscapers to help keep your property looking great, it is important to understand that a condo's interior plays an important role in the property's value. Thus, you should allocate the necessary time and resources to upgrade your condo's interior. This will enable you to improve your condo's interior and help it stand out to property buyers, thereby increasing the likelihood of a quick condo sale.

In addition, completing a property appraisal usually is an excellent idea. A property appraiser will inspect your condo and evaluate various housing market data to help you pinpoint the value of your residence. Then, you can obtain a property valuation that can help you establish a competitive price for your condo.

3. Do I need to hire a real estate agent?

When it comes to selling a condo, it often pays to hire a real estate agent. However, it is important to note that no two real estate agents are identical, and you should try to find a real estate agent who possesses extensive condo selling expertise.

Let's face it – a condo is very different from a house. A condo owner does not have to worry about property exterior maintenance in the same way that a homeowner does. Conversely, a condo owner must follow HOA requirements; otherwise, this property owner may face steep penalties.

A real estate agent with condo selling expertise understands the pros and cons of owning a condo. Therefore, this housing market professional knows how to work with condo sellers and ensure these individuals can achieve their desired results.

Typically, a real estate agent will meet with a condo owner and learn about his or her property selling goals. After the meeting, a real estate agent will help a condo owner map out a successful condo selling journey.

Perhaps best of all, a real estate agent with condo selling expertise is ready to respond to a property seller's concerns and questions. This housing market professional also will go above and beyond the call of duty to exceed a condo seller's expectations.

Take the guesswork out of selling your condo – consider the aforementioned questions, and you can speed up the property selling process.





Posted by Gregory Murphy on 3/14/2019

Hosting an open house is a key milestone for a home seller. If an open house proves to be successful, it may be only a matter of time before a seller receives multiple offers on his or her residence. Comparatively, if a home fails to impress during an open house, a seller may need to consider new ways to stir up interest in his or her residence.

Ultimately, it helps to plan ahead for an open house as much as possible. Lucky for you, we're here to help you get ready for any open house, at any time.

Let's take a look at three tips to help you prepare for an open house.

1. Perform Home Interior Cleaning

A pristine home interior can make a world of difference to potential homebuyers. Thus, you should allocate time and resources to clean your home's interior from top to bottom prior to an open house.

Mop the floors, wipe down ceilings and walls and perform other home interior cleaning to ensure that your house will dazzle as soon as a buyer walks through the front door. That way, you can increase the likelihood that your residence will make a positive first impression on buyers.

2. Enhance Your House's Exterior

Your home's curb appeal may make or break your open house. Because if your home has a messy, cluttered front lawn, your residence is unlikely to impress potential buyers when they see your house for the first time.

When it comes to improving your home's exterior, even minor upgrades can have far-flung effects.

Mowing the front lawn and trimming the hedges can help you show off your house's exterior. And if you need assistance with home exterior improvements, you can always hire a professional home landscaping company to help you out too.

3. Consult with a Real Estate Agent

Preparing for an open house can be challenging, particularly for a seller who is worried about the current state of his or her residence. Fortunately, real estate agents are available who can help you get ready for an open house.

A real estate agent is happy to help you sell your home in any housing market. He or she will schedule an open house at your convenience. And in the weeks and days leading up to an open house, a real estate agent will offer expert tips to help you prepare for this event.

Furthermore, a real estate agent will provide plenty of guidance at each stage of the home selling journey. He or she will help you promote your residence to the right groups of potential buyers and review any offers on your house. Plus, if you ever have questions about selling your home, a real estate agent can instantly respond to these queries.

If you want to achieve the best-possible results during an open house, it generally is a good idea to work with a real estate agent. Contact a local real estate agent today, and you can receive comprehensive support as you navigate the home selling journey.





Posted by Gregory Murphy on 9/27/2018

Family members and friends are loved ones who play important roles in your life. However, when it comes to sharing the news that you've decided to sell your home, it sometimes can be difficult to prevent these loved from sabotaging your home sale.

Lucky for you, there are many simple ways to reduce the risk that loved ones can hinder your ability to sell your residence.

Now, let's take a look at three tips to keep family members and friends involved in the home selling process.

1. Meet with Family Members and Friends

Don't wait to inform family members and friends about your decision to sell your house. Instead, meet with loved ones so you can discuss your home selling plans with them.

Face-to-face meetings with family members and friends are ideal. These meetings will allow you to explain why you decided to sell your home, where you plan to move and much more.

In addition, meeting with family members and friends shows loved ones that you care about their thoughts and feelings. It also sets the stage to involve your loved ones in the home selling process – something that may help you get the best results possible.

2. Respond to Loved Ones' Home Selling Questions

In all likelihood, family members and friends will have lots of questions about your decision to sell your home. If you plan ahead for potential questions, you should have no trouble responding to loved ones' queries accordingly.

It may be tough to move further away from loved ones. But if you prepare before you meet with family members and friends, you can improve your chances of remaining calm, cool and collected as you share your home selling news.

Furthermore, it is important to remember that loved ones might not always agree with your home selling decision.

On the other hand, family members and friends should be ready to stick with you and support your decision, regardless of whether they agree with it. By doing so, your loved ones can provide you with the assistance you need to streamline the home selling process.

3. Discuss Your Options with a Real Estate Agent

For those who want to get their loved ones involved the home selling cycle, meeting with a real estate agent may prove to be a great first step.

A real estate agent can provide recommendations and suggestions about how to share your home selling news with family members and friends. Plus, this housing market professional can respond to your home selling concerns and queries at any time.

Perhaps best of all, a real estate agent will serve as a great guide throughout the home selling process. He or she will help you add your residence to the real estate market, promote your house to potential property buyers and negotiate with homebuyers on your behalf.

Don't worry about telling family members and friends about your decision to sell your house. Conversely, use these tips, and you can prevent your loved ones from sabotaging your home sale.




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